{"id":389,"date":"2025-02-12T11:58:54","date_gmt":"2025-02-12T10:58:54","guid":{"rendered":"https:\/\/foresthand.com\/experience\/?p=389"},"modified":"2025-04-07T17:32:19","modified_gmt":"2025-04-07T15:32:19","slug":"tocati-area-play-smart","status":"publish","type":"post","link":"https:\/\/foresthand.com\/experience\/tocati-area-play-smart\/","title":{"rendered":"TOCAT\u00cc &#8211; Area PLAY SMART"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Richiesta del cliente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PLAY SMART \u00e8 l\u2019iniziativa collocata all\u2019interno di una cornice multiculturale, pensata specificatamente per far nascere <strong>relazioni tra i brand dei partner e il pubblico del Tocat\u00ec<\/strong>: una \u201cplatea\u201d unica e speciale, spinta dalla voglia di giocare, sfidarsi e dialogare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La richiesta \u00e8 stata quella di <strong>valorizzare l\u2019area espositiva<\/strong> allestita in piazza Bra, di fronte all\u2019Arena di Verona, che da sempre ospita i principali sponsor della manifestazione<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Il progetto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In questa fase ci siamo occupati del coordinamento delle singole attivit\u00e0 necessarie alla preparazione e all&#8217;allestimento dei vari stand, cos\u00ec come della parte di contrattualistica e di relazione con gli uffici stampa.\u00a0L\u2019obiettivo principale era di dare la <strong>massima visibilit\u00e0 ai partner coinvolti<\/strong> che partecipavano all\u2019evento, nel rispetto delle linee guida dell\u2019evento concordate con il Direttivo di <a href=\"https:\/\/www.associazionegiochiantichi.it\/home\" target=\"_blank\" rel=\"noreferrer noopener\">AGA<\/a>, Associazione Giochi Antichi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particolare attenzione \u00e8 stata data all\u2019<strong>allestimento dello spazio espositivo di ogni partner<\/strong> che doveva prevedere il <strong>racconto degli SDG\u2019s<\/strong> perseguiti e delle attivit\u00e0 messe in atto per raggiungerli e un\u2019attivit\u00e0 di gioco per coinvolgere il numeroso e variegato pubblico del Tocat\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il nostro compito \u00e8 stato quello di monitorare la chiarezza, l\u2019autorevolezza e l\u2019omogeneit\u00e0 dei contenuti promossi. La presenza costante e l\u2019affiancamento offerto al cliente ci hanno permesso inoltre di organizzare al meglio le singole attivit\u00e0, coordinando l\u2019intera gestione dei lavori.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-393\" data-id=\"393\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Naturasi-1024x683.jpg\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Naturasi-1024x683.jpg 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Naturasi-300x200.jpg 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Naturasi-768x512.jpg 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Naturasi.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-394\" data-id=\"394\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Novamont-1024x683.jpg\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Novamont-1024x683.jpg 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Novamont-300x200.jpg 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Novamont-768x512.jpg 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Novamont.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-398\" data-id=\"398\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Zuegg-1024x683.jpg\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Zuegg-1024x683.jpg 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Zuegg-300x200.jpg 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Zuegg-768x512.jpg 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Zuegg.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-395\" data-id=\"395\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI-1024x683.jpg\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI-1024x683.jpg 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI-300x200.jpg 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI-768x512.jpg 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-396\" data-id=\"396\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Treebu-1024x683.jpg\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Treebu-1024x683.jpg 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Treebu-300x200.jpg 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Treebu-768x512.jpg 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Treebu.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-397\" data-id=\"397\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Autotorino-1024x683.jpg\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Autotorino-1024x683.jpg 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Autotorino-300x200.jpg 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Autotorino-768x512.jpg 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-Autotorino.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019idea<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ci siamo adoperati per promuovere presso il pubblico della manifestazione i <strong>valori e la conoscenza dell\u2019Agenda 2030<\/strong> i cui obiettivi\u00a0sono pienamente condivisi dal Tocat\u00ec, manifestazione certificata sostenibile ISO 20121 dal 2014.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbiamo creato un fil rouge tra i partner che, singolarmente, contribuiscono a raccontare uno o pi\u00f9 dei 17 goal dell\u2019agenda, valorizzando la propria visione di sostenibilit\u00e0 presso un pubblico attento alle tematiche e coinvolto nelle attivit\u00e0 proposte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nella serata di apertura del Festival abbiamo ideato ed organizzato inoltre \u201c<em>l\u2019aperitivo sostenibile<\/em>\u201d: un momento conviviale in occasione dell\u2019anteprima riservata ai partner, nell\u2019incantevole cornice del chiostro di San Giorgio in Braida, servito anche per ringraziare le aziende che contribuiscono al sostegno economico del Tocat\u00ec, ne condividono i valori e li promuovono con le loro attivit\u00e0.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ti \u00e8 piaciuto questo progetto? <br><a href=\"mailto:augh@foresthand.com\">Contattaci<\/a> e scopri quale esperienza possiamo creare per il tuo Brand.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PLAY SMART: un luogo di aggregazione e di diffusione dei valori dell\u2019Agenda 2030<\/p>\n","protected":false},"author":1,"featured_media":390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,6],"tags":[85,88,59,93,78,90,79,80,86,87,92,89,23,94,84,91],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisi-e-strategia","category-brand-experience","tag-aga","tag-agenda-2023","tag-aziende","tag-eventi","tag-experience","tag-gioco","tag-kpi","tag-misurazione","tag-piazza-bra","tag-play-smart","tag-pubblico","tag-sdgs","tag-sostenibilita","tag-survey","tag-tocati","tag-valori"],"_links":{"self":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":4,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/389\/revisions\/401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media\/390"}],"wp:attachment":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}