{"id":435,"date":"2025-02-14T11:58:54","date_gmt":"2025-02-14T10:58:54","guid":{"rendered":"https:\/\/foresthand.com\/experience\/?p=435"},"modified":"2025-10-02T12:35:48","modified_gmt":"2025-10-02T10:35:48","slug":"scaligera-tende-linkedin","status":"publish","type":"post","link":"https:\/\/foresthand.com\/experience\/scaligera-tende-linkedin\/","title":{"rendered":"Scaligera TENDE: LinkedIn"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Richiesta del cliente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo la ristrutturazione completa dell\u2019identit\u00e0 aziendale, era essenziale individuare una strategia comunicativa tanto efficace quanto efficiente. Il cliente, infatti, aveva necessit\u00e0 di espandersi verso il b2b, esulando dalla precedente strategia del passaparola per puntare a una maggiore <em>fidelizzazione<\/em>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Il progetto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il lavoro \u00e8 stato immediatamente suddiviso in due obiettivi fondamentali: la <em>verticalizzazione delle figure aziendali<\/em> e la costruzione di una <em>relazione duratura con i vari pubblici<\/em> definiti. Per farlo, abbiamo deciso di aprire tre profili per i soci di Scaligera e una <a href=\"https:\/\/www.linkedin.com\/company\/scaligera-tende-srl\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/scaligera-tende-srl\/\" target=\"_blank\" rel=\"noreferrer noopener\">pagina Linkedin<\/a> per l\u2019azienda, diversificando i contenuti sulla base dell\u2019obiettivo perseguito.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allo scopo di promuovere verticalit\u00e0 e professionalit\u00e0, pubblichiamo esempi di installazioni reali che mostrino la qualit\u00e0 dei lavori di Scaligera, e per entrare in contatto con i diversi pubblici condividiamo programmi specifici per il b2b.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-443\" data-id=\"443\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-04-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-04-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-04-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-04-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-04.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-441\" data-id=\"441\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-02-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-02-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-02-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-02-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-02.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-442\" data-id=\"442\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-03-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-03-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-03-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-03-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-03.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-440\" data-id=\"440\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-01-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-01-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-01-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-01-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-01.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-444\" data-id=\"444\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-05-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-05-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-05-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-05-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-05.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-445\" data-id=\"445\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-06-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-06-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-06-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-06-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-06.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-447\" data-id=\"447\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-08-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-08-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-08-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-08-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-08.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Scaligera Tende consulenza in atelier\" class=\"wp-block-jetpack-slideshow_image wp-image-446\" data-id=\"446\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-07-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-07-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-07-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-07-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/02\/scaligera-atelier-07.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019idea<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ma da dove partire per elaborare la strategia adeguata? Come sempre in questi casi, abbiamo fatto riferimento al nostro Manifesto, che segna gli step fondamentali della creazione di una #<em>brandexperience<\/em> proficua.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In qualit\u00e0 di <em>registi della comunicazione<\/em>, abbiamo uno sguardo particolarmente attento all\u2019uniformit\u00e0 del racconto proposto da un brand. Partendo dal concetto di <em>multicanalit\u00e0<\/em>, che consideriamo il pilastro della diffusione dei valori da comunicare, abbiamo deciso di pubblicare contenuti in linea con l\u2019identit\u00e0 che avevamo gi\u00e0 costruito per il sito web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noi di FH usiamo spesso la <em>metafora dell\u2019abito su misura<\/em> per spiegare la nostra comunicazione: a ciascun cliente corrisponde una linea comunicativa unica e irripetibile, pensata tarando le risorse secondo le necessit\u00e0 aziendali. Proprio per questo abbiamo scelto di differenziare i contenuti per i tre profili Linkedin, dando maggiore rilevanza a quello pi\u00f9 commerciale, mentre gli altri due vengono tenuti in vita per ragioni di presenza online e di credibilit\u00e0 aziendale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In linea con la nostra regia, il profilo commerciale di Alessandro Gennari alterna la presentazione delle installazioni agli esempi di tessuti per comunicare con architetti e designer, intervallati da presentazioni dei programmi attivi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elaborare una regia di comunicazione fedele all\u2019identit\u00e0 costruita<\/p>\n","protected":false},"author":1,"featured_media":438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,105],"tags":[64,59,55,62,60,58,54,61,57,63,56],"class_list":["post-435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","category-social","tag-atelier","tag-aziende","tag-b2b","tag-business","tag-content-creator","tag-gestione-profili","tag-linkedin","tag-network","tag-piano-editoriale","tag-shooting","tag-social"],"_links":{"self":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/comments?post=435"}],"version-history":[{"count":4,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/435\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/435\/revisions\/614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media\/438"}],"wp:attachment":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media?parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/categories?post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/tags?post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}