{"id":47,"date":"2022-05-26T19:50:16","date_gmt":"2022-05-26T17:50:16","guid":{"rendered":"https:\/\/experience.foresthand.com\/?p=47"},"modified":"2025-04-07T17:32:58","modified_gmt":"2025-04-07T15:32:58","slug":"costa-levigatrici","status":"publish","type":"post","link":"https:\/\/foresthand.com\/experience\/costa-levigatrici\/","title":{"rendered":"COSTA LEVIGATRICI"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La richiesta del cliente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Costa Levigatrici \u00e8 un brand di carattere internazionale con sede a Schio (VI) ed una rete vendita distribuita in diversi Paesi del mondo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Azienda leader nel settore della produzione di macchinari industriali per la levigazione del legno e del metallo, si \u00e8 rivolta a noi per la realizzazione di un nuovo sito web, pi\u00f9 contemporaneo e che permettesse la navigazione anche da mobile.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Il progetto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo l&#8217;analisi, si \u00e8 pensato agli ingredienti di questa <em>digital brand experience<\/em>: animazione 2D del logo, progettazione di una webapp con configuratore di prodotto ed una logica di navigazione tra i contenuti (UX) orientata ai bisogni degli utenti.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il primo passo \u00e8 stato un <a rel=\"noreferrer noopener\" href=\"https:\/\/www.costalev.com\/\" target=\"_blank\">rifacimento<\/a><a href=\"https:\/\/www.costalev.com\/\"> completo del sito<\/a>, che mantenesse la continuit\u00e0 con alcuni dei contenuti gi\u00e0 esistenti ma che, al contempo, si mettesse nei panni dei potenziali clienti e ne facilitasse i percorsi di fruizione delle informazioni.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"820\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2022\/05\/COSTA-levigatrici-sito-mockup.jpg?resize=1024%2C820&#038;ssl=1\" alt=\"COSTA-levigatrici-sito-mockup\" class=\"wp-image-161\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2022\/05\/COSTA-levigatrici-sito-mockup.jpg?resize=1024%2C820&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2022\/05\/COSTA-levigatrici-sito-mockup.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2022\/05\/COSTA-levigatrici-sito-mockup.jpg?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2022\/05\/COSTA-levigatrici-sito-mockup.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019idea<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ci siamo chiesti: come poter rendere autonomo il cliente nella creazione della sua macchina da lavorazione? Come metterlo al centro del processo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 nata da qui l\u2019idea di creare una <a rel=\"noreferrer noopener\" href=\"https:\/\/configureyourmachine.costalev.com\/\" target=\"_blank\">web app interattiva<\/a>, con un <em>configuratore personalizzato<\/em>, in grado di mettersi nei panni del nostro utente-target. Grazie ad apposite domande, permette infatti di arrivare alla configurazione del prodotto finito desiderato, tenendo traccia di ogni azione compiuta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il cliente configura cos\u00ec, in modo rapido e intuitivo la <em>sua<\/em> macchina da lavorazione, con l\u2019aiuto della tecnologia che, in questa fase, \u201cdisegna\u201d assieme a lui i componenti necessari per arrivare all\u2019output ricercato.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2022\/07\/COSTA-intro-webapp.gif?resize=1280%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-327\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un\u2019app in grado di mettersi dalla parte dell\u2019utente, appositamente pensata per il mercato tedesco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ad accrescere il valore dell\u2019esperienza di utilizzo \u00e8 il fatto che ogni percorso ha un\u2019<em>animazione 3D<\/em> diversa, che mostra esattamente la tipologia di lavorazione selezionata dal visitatore.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al termine poi dell\u2019esperienza utente\/sito avviene la raccolta delle informazioni da parte del team commerciale: ecco che qui si ha la fusione tra esperienza umana e digitale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nell\u2019ottica di migliorare l\u2019empatia con il cliente creando vicinanza \u00e8 stato rivisto anche il logo, da statico a dinamico, rendendolo ancora pi\u00f9 esplicativo della visione aziendale. Un\u2019 animazione della scritta che da pezzo grezzo si leviga prendendo forma nel prodotto finito.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ti \u00e8 piaciuto questo progetto? <br><a href=\"mailto:augh@foresthand.com\">Contattaci<\/a> e scopri quale esperienza possiamo creare per il tuo Brand.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quando la customer experience influenza il processo di vendita<\/p>\n","protected":false},"author":1,"featured_media":145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,103],"tags":[11,13,10,12,8,7,9],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","category-digital-experience","tag-3d","tag-animazione-di-logo","tag-configuratore-di-prodotto","tag-customer-experience","tag-digital-brand-experience","tag-webapp","tag-website"],"jetpack-related-posts":[{"id":457,"url":"https:\/\/foresthand.com\/experience\/olio-costa\/","url_meta":{"origin":47,"position":0},"title":"Olio 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