{"id":481,"date":"2025-08-01T11:17:56","date_gmt":"2025-08-01T09:17:56","guid":{"rendered":"https:\/\/foresthand.com\/experience\/?p=481"},"modified":"2025-08-20T17:01:40","modified_gmt":"2025-08-20T15:01:40","slug":"tocati-olio-turri","status":"publish","type":"post","link":"https:\/\/foresthand.com\/experience\/tocati-olio-turri\/","title":{"rendered":"TOCAT\u00cc &#8211; Olio Turri"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-ffd1411a-fc2e-4be3-8620-f9e9837044a9\"><strong>Richiesta del cliente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-8f5fd60d-b4b6-4790-b930-3e71342f4f94\">La richiesta da parte dell\u2019azienda <a href=\"https:\/\/turri.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turri Fratelli Srl<\/a> \u00e8 stata quella di occuparci del loro stand in <a href=\"https:\/\/foresthand.com\/experience\/tocati-area-play-smart\/\">PLAY <\/a><a href=\"https:\/\/foresthand.com\/experience\/tocati-area-play-smart\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMART<\/a> durante il weekend del Tocat\u00ec occupandoci di ogni aspetto progettuale e organizzativo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-5023e1f0-7c8d-4529-985e-fb3e12b8e904\"><strong>Il progetto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-b15866c1-d08b-4897-9fe2-39f72c54af36\">\u201c<em>Dell\u2019oliva non buttiamo via niente<\/em>\u201d. Questo progetto ci ha visti impegnati in tutte le fasi: dall\u2019ideazione, alla progettazione, allestimento, gestione e infine alla misurazione del coinvolgimento del pubblico. Lo stand consisteva di un\u2019area di gioco e di un info-point con degustazione e racconto della storia aziendale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019area interattiva rappresentava, in versione semplificata, il funzionamento della caldaia aziendale alimentata a <strong>nocciolino<\/strong>, materiale derivante dallo scarto di produzione dell\u2019olio, che viene attualmente utilizzato come <strong>combustibile<\/strong> per la produzione di acqua calda per l\u2019intero stabilimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-e62b405c-2b17-4cec-9806-6caf99ef75ac\">La scenografia dello stand era composta da <strong>pannelli<\/strong> che raccontavano i <strong>valori<\/strong> <strong>aziendali<\/strong>, il <strong>territorio<\/strong>, le D.O.P. e la gamma di <strong>prodotto<\/strong>. All\u2019interno dell\u2019area hospitality una hostess e personale dell\u2019azienda fornivano informazioni sui prodotti, descrivendone le caratteristiche e proponendone l\u2019assaggio.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1200 \/ 800)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-489\" data-id=\"489\" data-aspect-ratio=\"1200 \/ 800\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-05.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-05.webp 1200w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-05-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-05-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-05-768x512.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-395\" data-id=\"395\" data-aspect-ratio=\"1200 \/ 800\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI.jpg\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI.jpg 1200w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI-300x200.jpg 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI-1024x683.jpg 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2024\/04\/PLAY-SMART-OlioTURRI-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-488\" data-id=\"488\" data-aspect-ratio=\"1200 \/ 800\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-04.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-04.webp 1200w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-04-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-04-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-04-768x512.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-491\" data-id=\"491\" data-aspect-ratio=\"1200 \/ 800\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-02.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-02.webp 1200w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-02-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-02-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-02-768x512.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-490\" data-id=\"490\" data-aspect-ratio=\"1200 \/ 800\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-01.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-01.webp 1200w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-01-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-01-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-01-768x512.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-487\" data-id=\"487\" data-aspect-ratio=\"1200 \/ 800\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-06.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-06.webp 1200w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-06-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-06-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-06-768x512.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-486\" data-id=\"486\" data-aspect-ratio=\"1200 \/ 800\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-03.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-03.webp 1200w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-03-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-03-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Olio_Turri-PLAY_SMART-03-768x512.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-5c4d8359-68db-438f-9245-2961953768c6\"><strong>L\u2019idea<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-87ae93cc-01bd-4d52-af9c-c3bdf1c5408d\">Per rappresentare il particolare funzionamento della caldaia e del concetto di <strong>economia circolare<\/strong> \u00e8 stata ideata la dinamica del gioco a squadre, che vedeva competere gruppi di bambini, dapprima nella costruzione di vassoi cartotecnici, e poi nella corsa al riempimento dei serbatoi della riproduzione in miniatura della caldaia, anch\u2019essa realizzata in materiale cartotecnico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trascorso il tempo di gioco, veniva misurata la quantit\u00e0 di nocciolino caricata nella caldaia per poi premiare tutti i partecipanti con un \u201cgioco dell\u2019oliva\u201d appositamente creato per l\u2019occasione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In questo modo si \u00e8 resa tangibile la visione dell\u2019azienda Turri: essere un <strong>produttore rispettoso dell\u2019ambiente<\/strong> e promotore di uno <strong>sviluppo sostenibile<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A corollario di questa attivit\u00e0 ne <strong>abbiamo misurato l\u2019efficacia<\/strong> somministrando una survey digitale ai visitatori dello stand: pi\u00f9 del 90% delle persone intervistate ha dichiarato di aver trovato interessante e gradevole l&#8217;esperienza presso lo stand, in quanto ha rappresentato l\u2019occasione di conoscere nuove tecniche di produzione e l\u2019impegno nella sostenibilit\u00e0 del brand Turri, cosa poco nota, ma considerata molto importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-b493a2fd-c3d8-400e-a436-7d4b7096e75b\">Per Forest Hand ha rappresentato un ulteriore conferma che una Brand Experience progettata sui valori aziendali crea una <strong>memorabilit\u00e0 positiva<\/strong> presso il pubblico e ne influenza le scelte future.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ti \u00e8 piaciuto questo progetto? <br><a href=\"mailto:augh@foresthand.com\">Contattaci<\/a> e scopri quale esperienza possiamo creare per il tuo Brand.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una brand experience memorabile e misurata<\/p>\n","protected":false},"author":1,"featured_media":484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,108,107],"tags":[59,18,23,94,84],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","category-evento-esperienziale","category-sostenibilita","tag-aziende","tag-brand-experience","tag-sostenibilita","tag-survey","tag-tocati"],"_links":{"self":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":8,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/481\/revisions\/528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media\/484"}],"wp:attachment":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}