{"id":496,"date":"2025-08-20T16:47:51","date_gmt":"2025-08-20T14:47:51","guid":{"rendered":"https:\/\/foresthand.com\/experience\/?p=496"},"modified":"2025-08-20T17:02:01","modified_gmt":"2025-08-20T15:02:01","slug":"festa-grande-santa-viola","status":"publish","type":"post","link":"https:\/\/foresthand.com\/experience\/festa-grande-santa-viola\/","title":{"rendered":"Festa Grande Santa Viola"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Richiesta del cliente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>Festa di Santa Viola<\/strong> \u00e8 un evento che ogni anno richiama quasi sessantamila visitatori, trasformandosi in un appuntamento imperdibile nella provincia di Verona. Nel corso del tempo, quella che era una semplice sagra \u00e8 cresciuta fino a diventare una delle manifestazioni pi\u00f9 rilevanti del territorio, grazie a una <strong>proposta gastronomica<\/strong> curata nei minimi dettagli e a un <strong>palinsesto di intrattenimento<\/strong> capace di coinvolgere pubblici di ogni et\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A seguito del successo delle edizioni precedenti, gli organizzatori hanno espresso la necessit\u00e0 di <strong>strutturare la raccolta sponsor<\/strong> e <strong>rafforzare il posizionamento<\/strong> dell\u2019evento, con l\u2019obiettivo di <strong>valorizzare l\u2019esperienza<\/strong> per tutti i partecipanti e garantire <strong>maggiore visibilit\u00e0<\/strong> ai partner. Per questo motivo, il progetto si \u00e8 focalizzato sulla creazione di una strategia di comunicazione che trasformasse la presenza degli sponsor in un\u2019interazione efficace e coinvolgente.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Il progetto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019<strong>analisi preliminare<\/strong> ha evidenziato la necessit\u00e0 di sviluppare un <strong>piano di crescita articolato in pi\u00f9 fasi<\/strong>, con un primo anno dedicato all\u2019osservazione delle dinamiche dell\u2019evento e alla raccolta di dati utili per ottimizzare il posizionamento. Successivamente, \u00e8 stato implementato un <strong>percorso strategico<\/strong> che ha previsto il potenziamento della <strong>presenza online<\/strong> e la <strong>riorganizzazione degli spazi fisici<\/strong>, con l\u2019obiettivo di massimizzare la visibilit\u00e0 degli sponsor attraverso attivit\u00e0 personalizzate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il progetto si \u00e8 sviluppato secondo due direttive: da un lato, la realizzazione di una <strong>piattaforma digitale<\/strong> che ha migliorato la comunicazione e il coinvolgimento degli utenti; dall\u2019altro, una ridefinizione degli spazi della manifestazione, con una <strong>distribuzione pi\u00f9 efficace delle aree dedicate ai partner<\/strong>, in base ai contributi e agli obiettivi di ciascuno. Questo approccio integrato ha permesso di creare un\u2019esperienza coerente e strutturata, capace di garantire un alto livello di interazione tra sponsor e pubblico.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls muted poster=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-video.webp\" preload=\"none\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/SPOT_TV_SV_2018_OK.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019Idea<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Come valorizzare la presenza degli sponsor offrendo al contempo un\u2019esperienza ottimale ai visitatori?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il primo passo \u00e8 stato la creazione di un\u2019<strong>identit\u00e0 grafica coordinata<\/strong>, con la progettazione e l\u2019impaginazione del libretto ufficiale della manifestazione, in cui sono stati definiti spazi dedicati ai partner e contenuti in linea con la brand identity dell\u2019evento. Parallelamente, sono stati realizzati materiali di <strong>comunicazione di grande formato<\/strong> per la suddivisione delle aree della festa, contribuendo a una comunicazione visiva pi\u00f9 chiara e immediata.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Per rafforzare il legame tra pubblico e sponsor, sono stati introdotti <strong>format di interazione diretta<\/strong> ispirati alle dinamiche televisive, che hanno incrementato il coinvolgimento degli utenti. Un esempio significativo \u00e8 stato il progetto sviluppato con <a href=\"https:\/\/www.expert.it\/it\/it\/exp\/extra\/redirectto\/stores\/RS041?returnurl=\/it\/it\/exp\/vl\/volantino\/VE00?uselocalinventory=true%26utm_source=domex_facebook%26utm_medium=social_organic%26utm_campaign=regalo_motorola_20250327_20250409%26utm_content=RS041&amp;utm_source=google&amp;utm_medium=GMBSitelink&amp;utm_campaign=GMBSitelink_Verona_EC00000026162\">Expert<\/a>, main sponsor della manifestazione: i visitatori hanno avuto la possibilit\u00e0 di prenotare un <strong>appuntamento personalizzato con un esperto<\/strong> direttamente alla festa, scegliendo poi il punto vendita di riferimento. Questo modello ha permesso di creare un\u2019esperienza su misura per ogni partecipante, aumentando l\u2019efficacia della presenza del brand all\u2019interno dell\u2019evento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un altro elemento chiave \u00e8 stato l\u2019ottimo <strong>coinvolgimento social<\/strong>, con una strategia mirata a generare interazione prima, durante e dopo l\u2019evento. Grazie a <strong>contenuti dinamici<\/strong> e a una gestione attenta dei canali digitali, \u00e8 stato possibile <strong>amplificare la visibilit\u00e0 della festa<\/strong>, attirando un pubblico sempre pi\u00f9 ampio e fidelizzando gli spettatori con aggiornamenti in tempo reale e format innovativi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-507\" data-id=\"507\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-06.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-06.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-06.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-06.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-06.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-506\" data-id=\"506\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-05.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-05.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-05.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-05.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-05.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-509\" data-id=\"509\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-08.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-08.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-08.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-08.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-08.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-508\" data-id=\"508\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-07.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-07.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-07.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-07.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-07.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-505\" data-id=\"505\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-04.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-04.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-04.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-04.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-04.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-517\" data-id=\"517\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-12.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-12.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-12.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-12.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-12.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-504\" data-id=\"504\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-03.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-03.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-03.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-03.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-03.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-503\" data-id=\"503\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-02.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-02.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-02.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-02.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-02.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-510\" data-id=\"510\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-01.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-01.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-01.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-01.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-01.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-514\" data-id=\"514\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-10.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-10.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-10.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-10.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-10.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-513\" data-id=\"513\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-09.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-09.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-09.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-09.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-09.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-518\" data-id=\"518\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-13.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-13.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-13.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-13.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-13.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-516\" data-id=\"516\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-11.webp?resize=1024%2C683&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-11.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-11.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-11.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/foresthand.com\/experience\/wp-content\/uploads\/2025\/08\/Santa_Viola-11.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Infine, l\u2019implementazione della comunicazione digitale ha permesso di ampliare il pubblico di riferimento, grazie all\u2019<strong>ottimizzazione dei contenuti per i diversi canali<\/strong> e alla progressiva crescita della presenza online. Questo percorso ha posto le basi per il sito web, inizialmente in versione desktop e successivamente ottimizzato per mobile, con l\u2019obiettivo di rendere l\u2019esperienza digitale sempre pi\u00f9 accessibile e performante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grazie a questo approccio strategico, la Festa di Santa Viola si \u00e8 consolidata non solo come un evento di riferimento per il territorio, ma anche come un <strong>modello innovativo di integrazione tra intrattenimento, brand experience e valorizzazione delle realt\u00e0 locali<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ti \u00e8 piaciuto questo progetto? <br><a href=\"mailto:augh@foresthand.com\">Contattaci<\/a> e scopri quale esperienza possiamo creare per il tuo Brand.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trasformare una sagra di paese in una brand experience strutturata per ospiti e sponsor<\/p>\n","protected":false},"author":1,"featured_media":502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,103,108,105],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","category-digital-experience","category-evento-esperienziale","category-social"],"jetpack-related-posts":[{"id":63,"url":"https:\/\/foresthand.com\/experience\/tocati-i-valori-del-festival\/","url_meta":{"origin":496,"position":0},"title":"TOCAT\u00cc &#8211; 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