{"id":597,"date":"2025-10-02T12:32:55","date_gmt":"2025-10-02T10:32:55","guid":{"rendered":"https:\/\/foresthand.com\/experience\/?p=597"},"modified":"2025-10-02T12:34:32","modified_gmt":"2025-10-02T10:34:32","slug":"tocati-skipper-experience","status":"publish","type":"post","link":"https:\/\/foresthand.com\/experience\/tocati-skipper-experience\/","title":{"rendered":"TOCAT\u00cc &#8211; SKIPPER Experience"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La richiesta del cliente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019azienda, nel corso degli anni, ha fatto numerosi passi in avanti per raggiungere gli <strong>obiettivi di sostenibilit\u00e0<\/strong>, investendo tempo e risorse per creare prodotti sostenibili e di qualit\u00e0. Con la partecipazione al Tocat\u00ec \u2013 Festival Internazionale dei Giochi in Strada, ZUEGG voleva portare questo impegno nelle strade, <strong>coinvolgendo un pubblico giovane<\/strong>, edonista e amante dei viaggi, target della linea <strong>SKIPPER<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Il Progetto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il nostro compito era trasformare questi concetti astratti in un\u2019<strong>esperienza completa per il consumatore<\/strong>, in modo da imprimere nella memoria i <strong>valori del brand<\/strong>. Il modo migliore per raggiungere un\u2019audience di giovani adulti \u00e8 coinvolgerli in una <em>brand experience<\/em> che richieda la loro partecipazione attiva. Su questi input abbiamo creato un<strong> percorso interattivo<\/strong> in grado di rappresentare il mondo Skipper: dai dettagli sulla confezione del prodotto, realizzata con materiali eco-sostenibili, al tappo in canna da zucchero, studiato per non staccarsi e ridurre al minimo gli sprechi. Ogni tappa del percorso si trasforma in un&#8217;opportunit\u00e0 per i partecipanti di scoprire come le scelte sostenibili di Skipper si riflettano direttamente sulla <strong>qualit\u00e0 e sull&#8217;innovazione del prodotto<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per rendere il percorso ancora pi\u00f9 coinvolgente, ogni tappa era caratterizzata da scenografie che rappresentavano <strong>diversi ambienti di viaggio<\/strong>, con un taglio fotografico. I partecipanti, tramite smartphone, rispondevano a <strong>quiz per proseguire nel gioco<\/strong>, apprendendo curiosit\u00e0 e dettagli sulla sostenibilit\u00e0 del prodotto. Al termine, ricevevano un premio per aver completato il percorso.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-604\" data-id=\"604\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-01-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-01-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-01-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-01-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-01.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-600\" data-id=\"600\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-02-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-02-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-02-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-02-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-02.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-603\" data-id=\"603\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-03-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-03-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-03-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-03-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-03.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-601\" data-id=\"601\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-04-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-04-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-04-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-04-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-04.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-605\" data-id=\"605\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-05-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-05-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-05-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-05-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-05.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-602\" data-id=\"602\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-06-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-06-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-06-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-06-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-06.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-609\" data-id=\"609\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-07-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-07-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-07-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-07-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-07.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-610\" data-id=\"610\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-08-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-08-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-08-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-08-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-08.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-611\" data-id=\"611\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-09-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-09-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-09-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-09-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-09.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-606\" data-id=\"606\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-10-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-10-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-10-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-10-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-10.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-607\" data-id=\"607\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-11-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-11-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-11-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-11-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-11.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-608\" data-id=\"608\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-12-1024x683.webp\" srcset=\"https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-12-1024x683.webp 1024w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-12-300x200.webp 300w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-12-768x512.webp 768w, https:\/\/foresthand.com\/experience\/wp-content\/uploads\/2025\/10\/Skipper-12.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019Idea<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per questo progetto, volevamo creare qualcosa che non solo intrattenesse, ma che rendesse il <strong>messaggio di sostenibilit\u00e0 facilmente comprensibile e memorabile<\/strong> per il pubblico. Il nostro obiettivo era far s\u00ec che i partecipanti si sentissero coinvolti direttamente nel mondo Skipper, con un&#8217;esperienza che fosse tanto <strong>educativa quanto divertente<\/strong>. La combinazione di gioco, apprendimento e premi ha reso il brand ancora pi\u00f9 vicino al pubblico, creando una connessione forte e duratura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019esperienza ha dimostrato che un\u2019attivazione ludica ben concepita pu\u00f2 trasformarsi in una <strong>brand experience di grande impatto<\/strong> anche per un pubblico adulto. I partecipanti hanno avuto l\u2019opportunit\u00e0 di scoprire il mondo di Skipper in modo diretto, vivendo i valori del brand in modo interattivo e coinvolgente. Un progetto che ha saputo coniugare interazione, sostenibilit\u00e0 e storytelling, creando un\u2019esperienza unica e memorabile per il pubblico.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ti \u00e8 piaciuto questo progetto? <br><a href=\"mailto:augh@foresthand.com\">Contattaci<\/a> e scopri quale esperienza possiamo creare per il tuo Brand.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quando il gioco diventa storytelling: un\u2019esperienza immersiva per raccontare la sostenibilit\u00e0<\/p>\n","protected":false},"author":1,"featured_media":599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,108,107],"tags":[18,23,84],"class_list":["post-597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience","category-evento-esperienziale","category-sostenibilita","tag-brand-experience","tag-sostenibilita","tag-tocati"],"_links":{"self":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":3,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"predecessor-version":[{"id":613,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/posts\/597\/revisions\/613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foresthand.com\/experience\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}